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Tuesday, May 17, 2016


"In this day and age, a man has to have choices. A man has to have a little bit of variety."
"What are you talking about 'variety'? Hostages?"

No. Not hostages. But we do have a lot of options today. We all make hundreds of decisions every day. Most of them are minor, but some have a significant impact on our life. Such as which pharmacy to patronize. Last I checked, we all have free will in this country. I can choose to eat or not eat at certain restaurants. I can choose where to spend my hard-earned dollars. I can be loyal to whomever I choose.

The problem with free will is that people often forget to exercise it. I know many don't exercise anything, but the freedom of choice really doesn't require that much work. If you love a business, shop there frequently. If you hate it, why do you continue to go there?

"Of all the gin joints, in all the towns, in all the world, she walks into mine."

When your doctor asks (and on electronic prescriptions, it says) "Patient's Pharmacy of Choice", remember that YOU picked ME.  It says Patient's Choice.  I did not force you to come to my pharmacy. You made the decision to turn into my parking lot, exit your vehicle, and enter my store. It's not like a dinner choice.  Hey, I'm in the mood for Thai tonight. Your selection, and repeat business, is not just a whim.

With that in mind, I am done with you.  If you are unhappy, leave. When people threaten to go somewhere else, I'll tell them "Go Ahead".  I will even ask where they want me to transfer their profile so it's waiting for them when they get there.

I'm tired of being held hostage by people who don't understand and refuse to understand how the whole refill/insurance/plan ahead thing works.  I'm tired of people thinking they can get something by complaining simply because of their own stupidity.

I am taking the Twitter approach to dealing with these people. Twitter is about choice.  You actually have to choose to follow someone.  If you do not like what they have say, you have the simple choice to "unfollow".  I'd like people to apply that to pharmacy choice as well.  I only wish we could "block" people too.

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