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Tuesday, February 19, 2013

White Coat

The White Coat carries a certain cachet to it. It signifies our expertise and medical knowledge. It signifies us as a most trusted profession. But is it really necessary? Do we have to wear it to give advice and counseling? For people to know we are a licensed professional?

Good Idea: Walk on to the floor at work and counsel patients. Help them select over-the-counter items that are appropriate for them. Offer advice and counseling on these products. Question them about prescription medications they are taking that may affect your recommendations. Demonstrate your expertise and show why people trust you. You'll be labeled a hero and people will love you.

Bad Idea: Sans white coat, walk up to strangers in the OTC aisles of your local Target, Wal-Mart, grocery store (or a place that does not employ you). Start counseling them and offering advice about why that hemorrhoid cream is not the best choice for them. Ask personal questions to determine their best treatment options. You'll be labeled a creeper and people with straightjackets will visit you.

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