A most common request from patients is the recommendation of an OTC product. Included with that request is the plea for "The BEST" product to treat what ails them.
Why does everyone want the best?
Just because something is the best does not guarantee it is the most effective choice for you.
If you have opportunity, I'd encourage you to engage in the following witty repartee.
Advice Seeker: I need a recommendation for sunburn.
CP: I recommend avoidance. If you do not get a sunburn, you will not have to treat one.
AS: What's the best thing I can get?
CP: Sunscreen. And a hat. And a long sleeve shirt. Pants. These will all help. So will staying indoors.
AS: No. What's the best thing once I get a sunburn?
CP: Obviously it's too late by then.
AS: How do I treat it?
CP: Carefully. You really want the best thing?
CP: I don't think you can handle the best thing. You've already proven that. I can start you with the third-best, or maybe the second-best, but let's not be hasty and jump right up to #1.
AS: I can handle it. I just need to get rid of this sunburn.
CP: Motrin, Ice, Aloe, Solarcaine, Menthol, Avoidance.
AS: Sounds complicated.
CP: You asked for "THE BEST", not "The easiest and least complicated".