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Tuesday, May 26, 2015

Social Media and the Pharmacy

The big fear in movies is the weaponization of something that was developed to be helpful to humankind. Social Media and Pharmacy are no different. Corporate Pharmacy wants to embrace the technology for its customers to spend more time thinking about them. They develop apps to place prescription orders, to refill prescriptions, to remember to refill prescriptions, to shop online, to receive text and twitter alerts when prescriptions are filled, etc.

However, not one of these companies likes to be viewed negatively on any social media. Customer logs a complaint on twitter or Facebook? Company can research it and call the store to have them apologize to the customer.

But...should an employee air any negativity regarding her employer, employee risks termination of employment.

One thing I already knew before starting this page has been confirmed and fully reinforced every single day since: All retail pharmacy corporations are the same. They are all equal opportunity offenders. I used to tell people pharmacy was the same wherever you went. To this day, everyone can relate to these posts because their pharmacy is just like all of mine have been. If everyone on this page thinks I work for her company, then what does that tell you?

Someone on my FB page apparently got made at me after trading barbs with a few followers and posted this note for me: "You do realize that your entire page is against policy and you could be fired for breaching company policy."

I asked which company but did not receive an answer...

I ask you the following questions:
1. Does your company have a specific, defined social media policy in place?
2. Can an employee be fired for a policy violaion if the company has absolutely no written, formal policy in place?

If you have a copy of your company's Social Media Policy, please message it to me. I'm curious to know which employers have them and how extensive they are. 

1 comment:

  1. However, not one of these companies likes to be viewed negatively on any social media. Customer logs a complaint on twitter or Facebook? Company can research it and call the store to have them apologize to the customer. instagram

    ReplyDelete