Something about the celebratory nature of an anniversary that makes one reminisce about the good ole days. There are gifts to buy, cards to send, hugs and kisses to be shared by all.
Somehow, the annual expiration of one's prescription does not qualify for this sort of fete.
Why, then, do people complain we did not call them when their prescriptions expired?
Should we have an obituary section in the local paper, or perhaps on our website mourning the passing of these refills into the land of insignificance? Should they appear on the eve of their demise?
We already know people do not pay attention to...anything really.
Silence your cell phone alerts during movies? They're talking to YOU. Yes, you on the phone right now, oh never mind.
Medication Pickup Reminders? Patients complain they never got the 7 calls we made in the last week.
Refill Reminders? Patients complain they didn't listen to the message or they weren't out when we called the first 4 times.
Text alerts? Patients ignore them.
Email Reminders? Must have been lost in their spam folders.
It's not as if we don't put an expiration date on the bottle itself. You know, the bottle the patient has to physically touch each time they wish to take a dose of said medication. (oh wait, what? we do do that? never mind.)
Remember, you can give a person an education, you just can't make him take it.